Market Demographics
The 80Beers target market is the typical beer consumer; adult males between 26 and 45 years of age.
The primary market focus for 2007 is North America. In 2008, the market will expand to Western Europe and Australia.
Banner Advertising
When users access an 80Beers web page to either obtain information on beer or brewers or to add a record to their tasting
database, a small standard advertising banner (190 pixels x 80 pixels) is displayed in the header.
Each page footer also includes two medium-sized, side-by-side banners (400 pixels x 80 pixels).
A large vertical skyscraper advertising panel along the right hand side of each page will also be visible to users
with high-resolution monitors.
Each banner ad links directly to the advertisers website.
Advertisers can purchase banner space on a per-impression basis.
Targeted advertising, delivered to 80Beers users that reside in a specific metropolitan area or state, is also available.
News Items
Casual and registered users all have access to the 80Beers series of news pages. News pages target specific target
markets by territory and users can switch between regions to view news anywhere in the world.
The 80Beers News table supports links to full online articles. 80Beers uses this news feature to update information on
the 80Beers network. When space is available, advertisers can reach 80Beers users through the news service.
Examples of advertising on this service include announcements of new products, special offers, and implementation of
new web services.
Featured Sites
80Beers web pages include a standard button bar across the top of each page. The Beer of the Day and Daily Hot Spot
buttons link to featured beers, breweries, brewpubs, pubs, restaurants, grocery stores, and other retail outlets.
Featured sites are randomly assigned for each day. Advertisers can arrange to list their location as a featured
site and can target their advertising to specific market segments (metropolitan area, state, or country).
Direct Marketing Opportunities
The 80Beers direct advertising group will implement a new direct mail advertising program in early-2007. All 80Beers
members will receive a semi-annual mailer containing information on 80Beers services as well as advertising materials
provided by industry for inclusion in the mailer. Piece advertising may include such items as new product announcements,
special offers, or even restaurant sample menus. Advertisers pay 50¢ per unit plus 23¢/ounce to include
materials in the mailer. Targeted advertising to specific zip codes can also be arranged. The new direct
mail program will be an extremely efficient means to reach a highly focused market ... members will look forward to
receiving these regular mailing.
General Terms and Conditions
Advertisers need to affirm that they own the copyright for any text or graphic material provided for delivery by 80Beers.com.
Advertising for the 80Beers site need to conform to the voluntary
Code of Responsible Practices for Beverage Alcohol Advertising and Marketing.
Advertisers are responsible to ensure that all materials provided comply with any applicable federal and state advertising regulations.
Advertising materials may not include: false and misleading statements, product formulation information,
product price information, taste test comparison results, or disparaging comments regarding competitors' products.
The 80Beers website will not accept advertising materials or provide links to sites that:
are oriented to individuals under 21 years of age, encourage illegal activity, promote discrimination of any kind, provide mechanisms
for sending unsolicited e-mail, or provide or link to pornographic material.
80Beers reserves the right to refuse to provide advertising for material or site links that are deemed by staff to be inappropriate
for the 80Beers website audience.
Any links from advertising materials on the 80Beers site must allow users to navigate back to the 80Beers pages
using the standard single-click 'back-page' feature of their web browser.
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